Effective Data visualization in Analytics (Google Data Studio)
Visualization looks like a simple word to many of us, but the importance it holds in the field of analytics is always an essential and undeniable fact. Thinking about what tools can be easily understood and can be used for better visualization is always a big question to many of us.
Now talking about the tools and their efficiency which plays a very important role in their working is always a big question. Thinking about the details of various tools and their uses, we come across with data visualization in Microsoft Excel, Power BI and Tableau. But, there’s always more to it, which is better understood and reliable than excel and as good as visualizing in Power BI, with nearly having all the features same and non-complicated. This tool is commonly called and referred as Google Data studio.
Google Data Studio not only creates a simple dashboard but also makes it very much interactive with the users and the creators, thereby providing a lot of features that are unique and work as good as compared to Tableau and Power BI. Google data studio is helpful for every individual and companies in the corporate world, it provides more than just a normal visualization to virtually connect with nearly any sort of data, and the visualization with it is similar to communicating reports or creating quick stories with the reports in the most efficient manner. Thinking about the sources that can connect with data, which are filled with a lot of options, whether it is connecting to a google sheet, google analytics or even MySQL and PostgreSQL and 16 others with additional 407 partner connectors. The level of power that it holds with visualization is tremendous and absolutely up to the mark.
Let’s say that we’ve a Database of the Human Resource of a Company through which, we created a Human Resource Dashboard and we want to understand in detail Analytics of the working employees of the company and their department, gender, recruiter name, the number of employees in one job profile, the number of employees recruited by a recruiter, employee pay rate/hour, the number of employees hired in an year in different quarters, the number of employees that are currently working out of the total that were hired by the organization, or the date range within which they were hired. Now keeping these things in mind, let’s just think that we want to get information related to all of these with just one information base in our hands. For example, if we assume that we want to derive complete details about all the above mentioned topics by just selecting a department in the organization. Many of us might think of it as a lengthy process but with Google data studio, one click can create a database into an information releasing machine, which will not only make the work easy, but it will be the most interactive and understandable visualization that anyone wants to deal with.
The link given below shows us the detailed visualization of the information in the database by only selecting the department of our choice and how we can attain all sort of information related to that department.
Google Data Studio is too strong for visualizations as it provides us with different types of interactive tools including interactive geographical charts and google maps as well.
Visualization is as important as collection, mining, maintenance and exploration of data, because without an effective visualization, the data collected is completely useless and non-understandable, within which using tools like Google Data studio can increase the curiosity of reading the data when you’re able to interact with it and it also helps you maintain a clear understanding of the database of the organization and what future actions are supposed to be taken. Effective visualizations using different tools like geographical charts in Data Studio can help us study the manufacturing and production regions of an organization. There is always a lot more hidden in it, which needs to be understood and researched upon, which makes analytics a never ending yet informative topic.
“EFFECTIVE VISUALIZATION IS THE ONLY SOURCE OF DATA COMMUNICATION”